About
Lasse Enggaard is a Danish SEO specialist
He works with search across the board, covering content, structure, technique and links, as well as how content is found and quoted by AI search rather than only ranked by Google. The work runs through Webro, the web agency where he is a co-owner and daily manager of the production office in Aabenraa.
His route into search went through infrastructure rather than marketing: six years in IT operations before moving fully into web and search. He builds websites and WordPress plugins, which is why his SEO work reaches parts of a site most search work never touches.
Pillark started because he needed a better overview himself. On every client site the same question came up. Which pages are actually linked, and which ones are not? Answering it meant opening one page at a time. He built the tool for his own SEO work first and released it once it was worth using elsewhere.